The winners are in for the ASUS Metaverse Global Digital Creation Contest in collaboration with Creative Bloq. And the overall winner is a captivating and adorable seasonal treat featuring some Halloween design inspiration.
The judges' top pick in a competition that boasts a prize pool exceeding US$30,000 is multimedia artist Newyellow'sCatlloween Parade. Inspired by the energetic and festive atmosphere of Halloween in Shibuya, the artwork creatively merges the concepts of vibrant nightlife, mystical elements and playful generative art. It will be showcased on a billboard in an iconic location at Tokyo's busy Shibuya crossing from 4 to 10 of November.
(Image credit: Newyellow)
Newyellow said of his work: “Shibuya is a city that never sleeps, and on Halloween, the streets are filled with people dressed in costumes, creating the atmosphere of a live ghostly night parade. The artwork Catlloween Parade draws inspiration from Halloween, combining the vibrant energy of Shibuya's nightlife, the mystical symbolism of the night parade, and charming, cute elements to create a generative art piece.
"This work is interactive and also features random generative attributes. By moving the mouse, you can interact with the souls displayed on the screen. Clicking the left mouse key will generate random primary colors, different movement directions, and various frame styles.”
The piece's dynamism and unpredictability won the attention of the judges. CA CHOU, a rising global artist, who has designed for brands like ROG, NIKE, and G-Shock and continues to push creative boundaries and impact the art and design industries, said: “I love the sense of surprise and anticipation created by the interactive unpredictability of the piece. Visually, the dynamic use of lines feels like brushstrokes sweeping across the screen. The cat imagery subtly references the night and the vibrant nightlife of Shibuya. Overall, it's a clean and well-executed work.”
The algorithmic art pioneer Aluan Wang, who has over 15 years of experience and has been invited to exhibit at Art Basel multiple times, said: "This is a fascinating piece; with each click, a new world begins, highlighting the diversity of art on the blockchain."
Liu Hsi-Chuan, Professor and Dean of the School of Fine Arts at Taipei National University of the Arts and a distinguished alumnus of the Kent Institute of Art and Design, said: "This piece magically mesmerizes everyone's eyeballs, and it will be challenging to take off visual contact."
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(Image credit: Newyellow)
Newyellow is an artist from Taiwan who primarily works with code, software, and generative processes. He began exploring interactive new media in 2014 and created a series of AR works from 2017. He has won several official Meta global contests and is the official teaching partner for Meta Spark in Taiwan.
Since 2021, he has been engaged with blockchain and NFT technology and has been working on a series of crypto art pieces. His NFT works have been exhibited in several museums in Taiwan, including MoCA Taipei and Jut Museum. For more information, visit the Newyellow’s website and X (Twitter).
The Global Digital Creation Contest by ASUS Metaverse and Creative Bloq attracted over 2,000 submissions from both amateurs and professional creators. Designed to underscore the ASUS Metaverse’s commitment to fostering creativity, it offered global artists a platform to showcase their work on an international stage.
ASUS Metaverse Inc was founded in 2022 and is 100% owned by ASUS, which stands out as one of the few prominent brands bridging Web2 and Web3. Leveraging its parent company’s resources, ASUS Metaverse is committed to delivering services that integrate digital art, content creation, blockchain, AI, and digital applications. By merging virtual and physical experiences through a user-friendly interface, it aims to provide a smarter, more intuitive digital experience, enabling users to navigate between digital and real worlds effortlessly. For more information, visit the ASUS Metaverse Plaza and X (Twitter).
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Joe is a regular freelance journalist and editor at Creative Bloq. He writes news, features and buying guides and keeps track of the best equipment and software for creatives, from video editing programs to monitors and accessories. A veteran news writer and photographer, he now works as a project manager at the London and Buenos Aires-based design, production and branding agency Hermana Creatives. There he manages a team of designers, photographers and video editors who specialise in producing visual content and design assets for the hospitality sector. He also dances Argentine tango.
