GIFs take to the streets in art installation
Take a look at this innovative street art project and see if GIFs really do work as art.
Across the globe, street art has never been more popular or more relevant. Although the term is often associated with graffiti, it comes in all shapes and forms: from sculptures to 'yarn bombing'. It's a way for designers and artists to express themselves in one of the widest reaching environments out there.
Here, artists Guus ter Beek and Tayfun Sarier – who work under the guise of In Return – have taken GIFs out of the screen and onto the streets. Working for clients such as Nike and Volkswagen, this is a step away from their usual campaigns but it is by no means any less inspiring.
Cleverly placing each GIF in a beautiful frame, the pair have placed each piece on traffic light poles, postboxes, bus stops, bins and more. It makes a welcome change to the usual grey architecture of the streets and will certainly brighten up almost anyone's day.
What do you think of this GIF art installation? Let us know in the comments box below!
Thank you for reading 5 articles this month* Join now for unlimited access
Enjoy your first month for just £1 / $1 / €1
*Read 5 free articles per month without a subscription
Join now for unlimited access
Try first month for just £1 / $1 / €1
Get the Creative Bloq Newsletter
Daily design news, reviews, how-tos and more, as picked by the editors.
Sammy Maine was a founding member of the Creative Bloq team way back in the early 2010s, working as a Commissioning Editor. Her interests cover graphic design in music and film, illustration and animation. Since departing, Sammy has written for The Guardian, VICE, The Independent & Metro, and currently co-edits the quarterly music journal Gold Flake Paint.
Related articles
- LIVE: Samsung Black Friday deals are here – save up to $1,000 on the Galaxy Tab S10 Ultra and $350 on the S24 Ultra smartphone
- Alien: Rogue Incursion's terrifying Xenomorphs are a “happy accident” reveals the game's art director
- Save a massive $1,000 on the Samsung Galaxy Tab S10 Ultra – now from $199.99 ahead of Black Friday
- "We didn’t need to conform to anyone’s standards": a day in the life of Alex Daly