Dive into the incredible world of Mazda's latest spot
Watch this latest commercial from car giants Mazda that showcases some of the best art direction we've ever had the pleasure of witnessing.
Released into the wild only a few weeks ago, the director's cut of this inspiring new short from Mazda has surfaced online. Gaining critical acclaim for its art direction, Passion Pictures NY / Strange Beast NY handled all design and direction, while Absolute Post’s New York office took on the animation and compositing.
The stylised computer graphics enable to animation to truly stand-out in a market of increasingly competitive TV spots. The commercial follows a new model Mazda CX-9 through seamlessly integrated landscapes before ending with a live action finish.
Animators Jim Vidal, Paul Wei, Jasper Kidd and Eric Lane worked on the spot whilst Paul Liaw, Tom Cushwa, Piotr Glabinski, Kenneth Polonski joined them for the modelling aspect. The spot was directed by Sam Mason and produced by Bugs Russell.
Like this? Read these!
- Discover what's next for Augmented Reality
- Awe-inspiring flip books
- 101 Photoshop tips, tricks and fixes to try today
Could this be one of the best TV spots ever? Let us know your favourites in the comments box below!
Get the Creative Bloq Newsletter
Daily design news, reviews, how-tos and more, as picked by the editors.
Thank you for reading 5 articles this month* Join now for unlimited access
Enjoy your first month for just £1 / $1 / €1
*Read 5 free articles per month without a subscription
Join now for unlimited access
Try first month for just £1 / $1 / €1
The Creative Bloq team is made up of a group of design fans, and has changed and evolved since Creative Bloq began back in 2012. The current website team consists of eight full-time members of staff: Editor Georgia Coggan, Deputy Editor Rosie Hilder, Ecommerce Editor Beren Neale, Senior News Editor Daniel Piper, Editor, Digital Art and 3D Ian Dean, Tech Reviews Editor Erlingur Einarsson and Ecommerce Writer Beth Nicholls and Staff Writer Natalie Fear, as well as a roster of freelancers from around the world. The 3D World and ImagineFX magazine teams also pitch in, ensuring that content from 3D World and ImagineFX is represented on Creative Bloq.
Related articles
- Elden Ring locations recreated in Minecraft are stunningly detailed
- Alien: Rogue Incursion's terrifying Xenomorphs are a “happy accident” reveals the game's art director
- Pepsi's cheeky fast-food logo redesigns feel a bit desperate
- Huion Inspiroy Frego M review: an elegant tablet, aimed at digital artists