Anti-war video makes its point with negative space
Designer Noma Bar created this stunning fundraising video for the World Food Programme.
It's easy to get desensitized to important stories, but, with a clever use of negative space, this video for the World Food Programme has powerfully highlighted the plight of refugees.
Designed by Noma Bar and animated by Ale Accini, the 30-second video called 'Symbols' uses stunning visual shorthands to help stop hunger and start peace.
Big brand names including McDonald's, Burger King, Facebook and Google teamed up to promote the video narrated by Liam Neeson, in a bid to boost donations to the WFP's emergency response fund.
You can watch the video below and donate to the World Food Programme online.
Liked this? Read these!
- How Johnson Banks crafted a logo using negative space
- The art of negative space: 25 amazing examples
- Fun project sees negative space give type a face
Get the Creative Bloq Newsletter
Daily design news, reviews, how-tos and more, as picked by the editors.
Thank you for reading 5 articles this month* Join now for unlimited access
Enjoy your first month for just £1 / $1 / €1
*Read 5 free articles per month without a subscription
Join now for unlimited access
Try first month for just £1 / $1 / €1
Dom Carter is a freelance writer who specialises in art and design. Formerly a staff writer for Creative Bloq, his work has also appeared on Creative Boom and in the pages of ImagineFX, Computer Arts, 3D World, and .net. He has been a D&AD New Blood judge, and has a particular interest in picture books.
Related articles
- Why Sword of the Sea's animation looks so silky smooth
- Alien: Rogue Incursion's terrifying Xenomorphs are a “happy accident” reveals the game's art director
- The best 3ds Max Plugins: supercharge your modelling, lighting, and rendering
- People are still amazed that Toy Story 4's cobwebs were made by AI spiders