What is Recraft, the infinite-canvas AI image generator aimed at 'pro designers'?

AI-generated images generated in Recraft AI image generator
(Image credit: Recraft / AI-generated)

Just when we thought the positions in the list of the best AI image generators had all been taken, along comes a new contender apparently out of nowhere. Recraft, AKA Red Panda, offers a suite of tools and claims to be an "AI image generator for pro designers".

That's a position surely already claimed by Adobe Firefly. So what makes Recraft different? And what does it have to do with red pandas?

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Joe Foley

Joe is a regular freelance journalist and editor at Creative Bloq. He writes news, features and buying guides and keeps track of the best equipment and software for creatives, from video editing programs to monitors and accessories. A veteran news writer and photographer, he now works as a project manager at the London and Buenos Aires-based design, production and branding agency Hermana Creatives. There he manages a team of designers, photographers and video editors who specialise in producing visual content and design assets for the hospitality sector. He also dances Argentine tango.