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Wait, people are even using AI flyers to advertise art classes?
By Joe Foley Published
And it's not supposed to be ironic.

Elon Musk's daughter's Tesla-trolling fashion advert is as cinematic as Star Wars
By Joe Foley Published
Desigual's wild campaign has so many layers.

Can you spot all the clues that prove this AI 'photo' isn't real?
By Joe Foley Published
There are a lot more errors than it seems at first glance.

RTX Spark's local AI wants to be your chief of staff, but it’s not ready to run the office yet
By Erlingur Einarsson Published
Big claims, an attractive pitch, and predictable stumbles were on show for NVIDIA at its RTX Spark IFA showcase.

Viral video tries to prove AI is the death of Hollywood... and fails miserably
By Natalie Fear Published
Remind me, how many fingers does the average human have?

NVIDIA's RTX Spark showcase at IFA showed me a first-hand example of how DLSS is breaking out of the gaming sphere
By Erlingur Einarsson Published
RTX Spark brings DLSS 4.5 into Blender's viewport: a win for creative flow (if we don't lose the plot).

Can NVIDIA and Adobe work together to get creatives to actually like AI?
By Erlingur Einarsson Published
RTX Spark introduces local AI agents in Photoshop, and creatives should be (cautiously) optimistic

I saw NVIDIA's new AI video tool: why RTX Spark’s half‑frame trick might actually matter... and why creatives are right to be wary
By Erlingur Einarsson Published
NVIDIA's RTX Spark showcase at IFA offered both tantalising promise and unanswered questions.
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