Make your adverts move

How-to
By
published

Motion graphics designer Ingi Erlingsson outlines the techniques used to add movement to your illustrated elements in After Effects.

Animation has never been bigger in television and advertising. Switch on practically any channel and within minutes you're likely to have spotted at least a couple of animated titles, maybe one or two character-based ads, and almost certainly an animated ident. The reason for this is partly financial, because animation can save thousands in production costs, and because it looks great too.

Thanks to Adobe's Creative Suite of software, animating elements drawn in Photoshop and Illustrator has never been easier. Adobe After Effects' tool palette and layout capabilities are similar to those of Illustrator or Photoshop, so you'll be able to get to grips with them in no time.

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The Creative Bloq team is made up of a group of design fans, and has changed and evolved since Creative Bloq began back in 2012. The current website team consists of eight full-time members of staff: Editor Georgia Coggan, Deputy Editor Rosie Hilder, Ecommerce Editor Beren Neale, Senior News Editor Daniel Piper, Editor, Digital Art and 3D Ian Dean, Tech Reviews Editor Erlingur Einarsson and Ecommerce Writer Beth Nicholls and Staff Writer Natalie Fear, as well as a roster of freelancers from around the world. The 3D World and ImagineFX magazine teams also pitch in, ensuring that content from 3D World and ImagineFX is represented on Creative Bloq. 

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