Scared to start a creative agency? We got advice from someone who's done it

If you've always wanted to start a creative agency but fear has held you back, you're not alone. Owning an agency is top of the list of many creative's ambitions, but there is a lot to learn in the process – and not every agency ends up being successful. 

We spoke to the co-founder of creative agency Sergeant Walnuts, Richard Attwater, to find out about his experience and impart his wisdom. Sergeant Walnuts opened its doors in Manchester, UK in 2022, so the journey is still fresh in Attwater's mind. Here, he gives insight into the pitfalls and successes he, and his partner Gary Toal, encountered along the way. 

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Georgia Coggan
Editor

Georgia has worked on Creative Bloq since 2018, and has been the site's Editor since 2022. With a specialism in branding and design, Georgia is also Programme Director of CB's award scheme – the Brand Impact Awards. As well as immersing herself with the industry through attending events like Adobe Max and the D&AD Awards and steering the site's content streams, Georgia has an eye on new commercial opportunities and ensuring they reflect the needs and interests of creatives.