How to price logo design services

When it comes to talking about money, logo design is one of the most contentious areas of graphic design. After all, how much work can it possibly take to design a logo? How can it cost companies millions to commission logo designers, when a straightforward tick seems to work well enough for the likes of Nike?

Understandably, this sort of attitude can push graphic designers over the edge. Designing a great logo is, of course, much harder than it might appear to the untrained eye. 

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Dom Carter

Dom Carter is a freelance writer who specialises in art and design. Formerly a staff writer for Creative Bloq, his work has also appeared on Creative Boom and in the pages of ImagineFX, Computer Arts, 3D World, and .net. He has been a D&AD New Blood judge, and has a particular interest in picture books.

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