How to get a million followers on Instagram

Copyright: Seb Lester
(Image credit: Seb Lester)

Seb Lester has designed logos and typographic illustrations for some of the world’s biggest companies – from Nike and Intel to NASA. However, despite the fact that millions of people had seen his work, he remained relatively unknown as a designer. That was until he began sharing sped-up videos of his hand-lettering work on his Instagram feed, and suddenly everyone knew his name. Follower numbers shot up (he’s now racked up some 1.1 million), and he became the first visual artist to be offered a one-year contract by Apple

Thank you for reading 5 articles this month* Join now for unlimited access

Enjoy your first month for just £1 / $1 / €1

*Read 5 free articles per month without a subscription

Join now for unlimited access

Try first month for just £1 / $1 / €1

Ruth Hamilton

Ruth spent a couple of years as Deputy Editor of Creative Bloq, and has also either worked on or written for almost all of the site's former and current design print titles, from Computer Arts to ImagineFX. She now spends her days reviewing small appliances as the Homes Editor at TechRadar, but still occasionally writes about design on a freelance basis in her spare time. 

Latest in Fonts & Typography
Monotype quiz
What's your type? Take this font quiz to find your soulmate
image of the two co-founders of Colophon
"The type industry is at a crossroads", says Anthony Sheret
Monotype trends report 2024
Monotype reveals the hottest typography trends of 2024
Tesla Model S
Yes, Tesla really just recalled all of its cars over a font
Fonts interacting
Viral TikTok video hilariously imagines fonts hanging out
Wonka logo
'Seeing the responses has been really uplifting': How we made the Wonka movie typography
Latest in Advice
Book cover designs
14 pro tips for creating eye-catching book cover design
Pietro Chiovaro Blender T-shirt tutorial
How to make a T-shirt in Blender
Paul Hatton KeyShot tutorial
Follow my KeyShot and Photoshop advice for perfect renders every time
Mike Griggs 3D teamwork tutorial
4 tips to make your collaborative art projects run smoothly
Glen Southern Nomad Sculpt tutorial
Learn this clever hack to create CG smoke and fog effects on an iPad
Artist sketchbook tips; a man sits on a stool in a street painting into a sketchbook
Sketchbook watercolour tips from illustrator Jason Chan P.L.