6 ways to turn a brand into a household name

DesignStudio is the name behind some of the biggest branding stories of recent years, and is fast developing a reputation for turning startups into household names. Its work for Airbnb helped propel the company to dizzying heights. A similar case with Deliveroo. Speaking at Design Manchester's D(isrupt)M conference, studio co-founder Ben Wright shares some of the processes behind DesignStudio's success stories.

01. Don't over-strategise

Thank you for reading 5 articles this month* Join now for unlimited access

Enjoy your first month for just £1 / $1 / €1

*Read 5 free articles per month without a subscription

Join now for unlimited access

Try first month for just £1 / $1 / €1

Ruth Hamilton

Ruth spent a couple of years as Deputy Editor of Creative Bloq, and has also either worked on or written for almost all of the site's former and current design print titles, from Computer Arts to ImagineFX. She now spends her days reviewing small appliances as the Homes Editor at TechRadar, but still occasionally writes about design on a freelance basis in her spare time. 

Latest in Branding
Monotype quiz
What's your type? Take this font quiz to find your soulmate
Microsoft To Do
People have some Very Strong Opinions on the Microsoft To Do icons
Between the Lines
"It's not enough to be a good writer”: Zosia Swidlicka on the importance of brand language in copywriting
Clippers logos old vs new
New LA Clippers logo is an instant classic
Reddit rebrand
'Help us clean up... that was the assignment': How we made Reddit's new identity
Rockstar energy drink
"Lively, buzzy and spirited": Rockstar rebrand ditches traditional energy drink aesthetics
Latest in Advice
Book cover designs
14 pro tips for creating eye-catching book cover design
Pietro Chiovaro Blender T-shirt tutorial
How to make a T-shirt in Blender
Paul Hatton KeyShot tutorial
Follow my KeyShot and Photoshop advice for perfect renders every time
Mike Griggs 3D teamwork tutorial
4 tips to make your collaborative art projects run smoothly
Glen Southern Nomad Sculpt tutorial
Learn this clever hack to create CG smoke and fog effects on an iPad
Artist sketchbook tips; a man sits on a stool in a street painting into a sketchbook
Sketchbook watercolour tips from illustrator Jason Chan P.L.