Street art and soccer collide in this vivid campaign
This latest campaign from Pepsi MAX sees a collaboration between six footballers, six street artists and one renowned photographer.
It's not often that art and the world of football combine - the disciplines are wholly different and you'd never think to put the two together. This latest advertising campaign from Pepsi MAX however, proves that when the two collide, magical things can happen.
World-renowned photographer Danny Clinch captured six of the world's leading football players - Leo Messi, Robin van Persie, Jack Wilshere, David Luiz, Sergio Agüero and Sergio Ramos - with six talented street artists transforming the images.
The 10x10ft canvases were worked on by artists Hattie Stewart, Jaz, Ricardo AKN, Zosen, Merijn Hos and Ever. Using Pepsi colours, the photographs have been given that extra spark of creativity, proving this is a collaboration to remember. Take a look behind-the-scenes to see the process.
[via Goals and Gear]
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