Pepsi hides its logo in new advertising campaign

Inspiration
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published

This new German campaign for Pepsi cleverly hides the iconic logo amid a web of blood vessels. But does it work?

pepsi advertising

Hiding the logo - a step in the right direction?

Being one of the world's top brands, you need inventive advertising campaigns to keep at the top of your game. Not one to rest on its laurels, Pepsi asked advertising agency BBDO Dusseldorf to devise a German print campaign that would incorporate their logo design in an inventive and unique way.

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The Creative Bloq team is made up of a group of design fans, and has changed and evolved since Creative Bloq began back in 2012. The current website team consists of eight full-time members of staff: Editor Georgia Coggan, Deputy Editor Rosie Hilder, Ecommerce Editor Beren Neale, Senior News Editor Daniel Piper, Editor, Digital Art and 3D Ian Dean, Tech Reviews Editor Erlingur Einarsson and Ecommerce Writer Beth Nicholls and Staff Writer Natalie Fear, as well as a roster of freelancers from around the world. The 3D World and ImagineFX magazine teams also pitch in, ensuring that content from 3D World and ImagineFX is represented on Creative Bloq. 

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