Discover how 3 top ad agencies responded to Cosmopolitan magazine's challenge.
The winning poster created by Creature London
The advertising industry may be associated with frivolity, but it's always keen to use print ads to engage with the serious issues in society too.
And so when Cosmopolitan and protest group Karma Nirvana challenged three top advertising agencies to create a defining image for their campaign to remember Britain's 'lost women', they were happy to get involved.
The brief
Calling for a national day of memory for girls killed by their families each year in the name of 'honour', Adam & Eve DDB, Leo Burnett and Creature London were briefed with creating a striking and emotive image that visually encapsulated the story of the campaign.
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A team of judges, including the magazine's editor-in-chief Louise Court and BBC Breakfast presenter Naga Munchetty, selected Creature London's poster, shown above, as the winning image.
It was later projected onto the Royal Opera House to coincide with Prime Minister David Cameron's Girl Summit:
Meanwhile here's the design created by Adam & Eve...
... and two posters created by Leo Burnett:
So far, more than 115,000 people have pledged their support for a day of memory. You can find out more about the Cosmopolitan campaign against honour killings here.
Have you seen an inspiring poster design lately? Share it in the comments below!
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Tom May is an award-winning journalist and author specialising in design, photography and technology. His latest book, The 50th Greatest Designers, was released in June 2025. He's also author of the Amazon #1 bestseller Great TED Talks: Creativity, published by Pavilion Books, Tom was previously editor of Professional Photography magazine, associate editor at Creative Bloq, and deputy editor at net magazine.
