Running from 9th – 13th July, Adobe's first Creative Week will be a celebration of the creativity in the UK, packed full of lively debates, creative challenges, exclusive demonstrations and inspirational case studies – all broadcast live online. We're taking part, and you can too.
Each day will focus on a different theme; here’s what to expect during the week:
Monday 9th July – Creative Industry Overview
We’ll kick the week off with a look at the big picture. Is our creative industry in good health? Is the talent pool growing or shrinking? And what are the strategies needed to ensure the industry prospers in the future? The details can wait; today’s sessions will look to the horizon.
Tuesday 10th July – Design & Publishing
The design and publishing industry is going through a huge period of change, driven by the explosion in digital publishing and accelerated by the surge in popularity of tablet and mobile devices. The sessions will consider both the opportunities and threats this revolution brings to a centuries-old industry.
Wednesday 11th July – Film & Video
As budgets for both national broadcasting and cinematography have contracted, there's pressure for programmes and movies to deliver more for less. Wednesday’s sessions will look at whether this is leading to lower standards or driving the industry forward with renewed creativity.
Thursday 12th July – Web & Mobile
The question of specialism within the digital media industry is more relevant now than ever before. As an industry, how can workers future-proof their careers, by understanding multiple web and mobile technologies? Sessions today will look at how innovations in web and mobile are disrupting the industry and creating demand for new skills and multi-specialist workers.
Friday 13th July – Photography & Imaging
Has digital technology 'dumbed down' the photography industry or is it in fact opening new doors for creativity and artistic expression? Is traditional photography king or is digital claiming the crown? This and other key issues in the world of photography and digital imaging will be driving the discussion on the closing day of Creative Week
Each day’s events will involve luminaries from the creative world, Adobe evangelists and members of the creative community, including Rufus Deuchler, Jason Levine, Paul Trani and Julieanne Kost, with plenty more still to be announced.
For more details on the event and to sign up for updates, visit the Creative Week website.
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