The Sims designer's new AI game is giving me the creeps

Art from Proxi AI sim game
(Image credit: Gallium Studios)

"An AI life sim built from your memories," Gallium Studios breezes in its trailer for Proxi. Nice.... wait, what?

Proxi is being developed by Will Wright, the original designer of The Sims. Instead of Sims, the game features eponymous AI-driven Proxies, which players can customise and train on their own memories. Basically, it sounds like The Sims reimagined for an emotionally disturbing episode of Black Mirror (and we thought the new Pac-Man horror game was dark).

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Joe Foley

Joe is a regular freelance journalist and editor at Creative Bloq. He writes news, features and buying guides and keeps track of the best equipment and software for creatives, from video editing programs to monitors and accessories. A veteran news writer and photographer, he now works as a project manager at the London and Buenos Aires-based design, production and branding agency Hermana Creatives. There he manages a team of designers, photographers and video editors who specialise in producing visual content and design assets for the hospitality sector. He also dances Argentine tango.