Sony's made an AI-generated Aloy. Does it not see the irony?

Video game companies seem much more keen than gamers to add more generative AI to games. Now it turns out that Sony is experimenting with fully fledged AI-generated characters.

For its first test – or at least the first we've seen – Sony picked perhaps the most inappropriate subject: Aloy from the Horizon series. The leaked video makes me wonder a) if Sony realises how bad the results look, and b) how did it fail to see the irony in using a character from a game franchise that's all about AI taking over and destroying humanity using predatory machines?

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Joe Foley
Freelance journalist and editor

Joe is a regular freelance journalist and editor at Creative Bloq. He writes news, features and buying guides and keeps track of the best equipment and software for creatives, from video editing programs to monitors and accessories. A veteran news writer and photographer, he now works as a project manager at the London and Buenos Aires-based design, production and branding agency Hermana Creatives. There he manages a team of designers, photographers and video editors who specialise in producing visual content and design assets for the hospitality sector. He also dances Argentine tango.