Microsoft's Muse AI wants to change how games are made - but can it work?

Muse is Microsoft's new generative AI for game development that promises to be a gameplay concept tool – it will ideate playable ideas, building game visuals, controller inputs and more. It sounds groundbreaking but Muse feels like a tech experiment rather than the game development revolution Microsoft is pitching.

Unlike some generative AI models for game devs, like Tencent's GameGen-O that promises to be a AI game engine and creator platform, Muse isn't pitched as a replacement for the traditional game dev pipeline. Instead, it can 'extend' a gameplay demo with an AI-created simulation, for a few seconds.

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Ian Dean
Editor, Digital Arts & 3D

Ian Dean is Editor, Digital Arts & 3D at Creative Bloq, and the former editor of many leading magazines. These titles included ImagineFX, 3D World and video game titles Play and Official PlayStation Magazine. Ian launched Xbox magazine X360 and edited PlayStation World. For Creative Bloq, Ian combines his experiences to bring the latest news on digital art, VFX and video games and tech, and in his spare time he doodles in Procreate, ArtRage, and Rebelle while finding time to play Xbox and PS5.