You won't believe this CG ape isn't real!

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No animals were harmed in the making of this ad. Because, thanks to the use of photorealistic CG, there aren't any.

Animal rights organisation PETA is well-known for producing controversial advertising campaigns to get its message across. And it's latest offering '98% Human' is definitely no exception. The hard-hitting commercial isn't by any means an easy watch - there's a pretty unpleasant ending - but it's a fantastic example of photorealistic CG.

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Creative Bloq Staff

The Creative Bloq team is made up of a group of design fans, and has changed and evolved since Creative Bloq began back in 2012. The current website team consists of eight full-time members of staff: Editor Georgia Coggan, Deputy Editor Rosie Hilder, Ecommerce Editor Beren Neale, Senior News Editor Daniel Piper, Editor, Digital Art and 3D Ian Dean, Tech Reviews Editor Erlingur Einarsson and Ecommerce Writer Beth Nicholls and Staff Writer Natalie Fear, as well as a roster of freelancers from around the world. The 3D World and ImagineFX magazine teams also pitch in, ensuring that content from 3D World and ImagineFX is represented on Creative Bloq. 

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