Mindblowing VFX stretches the limits of human imagination
GE unveils the latest TV commercial in its ongoing Imagination at work campaign from BBDO New York.
MJZ's Dante Ariola, BBDO, New York and Method Studios recently unleashed their inner child in this new spot for General Electric (GE). 'Childlike Imagination' depicts a little girl envisioning all the amazing things her mom makes as a GE employee.
And she certainly has a creative mind. Among her ideas are aeroplanes as birds, a cool submarine and trees that come to life, meaning Method Studios really had it's work cut out.
The feature-level VFX are incredibly impressive and serve the narration of the spot perfectly. The opening shot of a beautiful, big moon, which quickly moves beneath the waves to shine a light on underwater fans, being a prime example.
Liked this? Read these!
- Discover what's next for Augmented Reality
- Help yourself to these free 3D models
- Check out these inspiring examples of 3D art
Thank you for reading 5 articles this month* Join now for unlimited access
Enjoy your first month for just £1 / $1 / €1
*Read 5 free articles per month without a subscription
Join now for unlimited access
Try first month for just £1 / $1 / €1
Get the Creative Bloq Newsletter
Daily design news, reviews, how-tos and more, as picked by the editors.
The Creative Bloq team is made up of a group of design fans, and has changed and evolved since Creative Bloq began back in 2012. The current website team consists of eight full-time members of staff: Editor Georgia Coggan, Deputy Editor Rosie Hilder, Ecommerce Editor Beren Neale, Senior News Editor Daniel Piper, Editor, Digital Art and 3D Ian Dean, Tech Reviews Editor Erlingur Einarsson and Ecommerce Writer Beth Nicholls and Staff Writer Natalie Fear, as well as a roster of freelancers from around the world. The 3D World and ImagineFX magazine teams also pitch in, ensuring that content from 3D World and ImagineFX is represented on Creative Bloq.