How to design sites that match user expectations

Consistency is essential to reducing the cognitive load of your interface. When your design is consistent, every interaction feels smooth and frictionless. When it is too inconsistent, the user must expend unnecessary effort.

But consistency in interaction design is a little more specific than simply doing the same things over and over – there are particular kinds of consistency, and particular fields in which consistency is more important than others.

Thank you for reading 5 articles this month* Join now for unlimited access

Enjoy your first month for just £1 / $1 / €1

*Read 5 free articles per month without a subscription

Join now for unlimited access

Try first month for just £1 / $1 / €1

Creative Bloq Staff
All things Creative Bloq

The Creative Bloq team is made up of a group of design fans, and has changed and evolved since Creative Bloq began back in 2012. The current website team consists of eight full-time members of staff: Editor Georgia Coggan, Deputy Editor Rosie Hilder, Ecommerce Editor Beren Neale, Senior News Editor Daniel Piper, Editor, Digital Art and 3D Ian Dean, Tech Reviews Editor Erlingur Einarsson, Ecommerce Writer Beth Nicholls and Staff Writer Natalie Fear, as well as a roster of freelancers from around the world. The ImagineFX magazine team also pitch in, ensuring that content from leading digital art publication ImagineFX is represented on Creative Bloq.