The best website builder for photographers: build an online home for your images

Three logos of the best website builders for photographers.
(Image credit: Future)

The best website builder for photographers are both easy to use, and have portfolio options that allow you to showcase your images in their full glory. When selecting the best website builder for photography, consider how your work will display across various devices, alongside essential tools for client management and sales.

Why you can trust Creative Bloq

✅ We are solely focused on what creatives need
✅ We create sites based on real workflows
✅ We consult actual designers and creative pros
✅ Over 30 website builders tested over 200 hours

A headshot of the journalist Tom May.
Tom May

Tom May is an award-winning journalist and editor specialising in design and technology. In the 2000s and 2010s he spent five years at net magazine, a specialist title covering web design, at a time when web building platforms first came to the fore. Today, he is a regular contributor to Creative Bloq and its sister sites Digital Camera World, T3.com and Tech Radar.

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Test results

Attributes

Notes

Rating

Pricing

No free plan, but different tiers.

★★★★

Ease of use

Very user-friendly and intiuitive.

★★★★★

Templates

A beautiful, wide collection.

★★★★★

Paul Hatton, a photo of a smiling man
Paul Hatton

"It's easy to create pages containing collections of images and videos without any fuss at all. And rather than positioning them each individually, Squarespace makes it possible to pick from six layout types."

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Test results

Attributes

Notes

Rating

Pricing

Affordable, plus there's a free plan

★★★★★

Ease of use

Very user-friendly

★★★★½

Templates

A little generic, but decent

★★★½

Paul Hatton, a photo of a smiling man
Paul Hatton

"I found its interface to be incredibly user-friendly and appreciated the range of templates provided as a starting point."

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Test results

Attributes

Notes

Rating

Pricing

Affordable, and great value for money

★★★★★

Ease of use

Photography-first

★★★★½

Templates

A great range

★★★★★

author bio image
Daniel Blechynden

"Format boasts a great selection of templates designed specifically for photography and other visual media portfolios. There are more than 80 to choose from, and they are cleverly categorised to help you choose the right one."

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Test results

Attributes

Notes

Rating

Pricing

Affordably priced starter plans

★★★★

Ease of use

AI takes the pain points away.

★★★★★

Templates

A little basic, with limited customisation.

★★★★

Black and white photograph headshot of Creative Bloq contributor Daniel Schwarz
Daniel Schwarz

"It does everything that must people will need it to do, and does it exceptionally well with its visually appealing, speed-of-light interface and intuitive controls. More website builders like this please."

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Test results

Attributes

Notes

Rating

Pricing

Free for Creative Cloud subscribers

★★★★★

Ease of use

Easy integrations with Adobe software

★★★★

Templates

A little basic

★★★

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Test results

Attributes

Notes

Rating

Pricing

Great variety of pricing tiers.

★★★★★

Ease of use

Easy to use

★★★★★

Templates

A little basic

★★★

Black and white photograph headshot of Creative Bloq contributor Daniel Schwarz
Daniel Schwarz

"Behind the scenes, Zenfolio makes it super easy to manage orders, taxes, shipping, coupons, and payments — there’s even an abandoned checkout feature — all from within a single tabbed interface."

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Test results

Attributes

Notes

Rating

Pricing

More expensive than alternatives

★★★★

Ease of use

Not for newbies

★★★

Templates

Some, with a growing library

★★★½

Michael Graw
Michael Graw

"Editor X is one of the most advanced website builders we’ve tested yet, with features like a built-in development environment, simultaneous editing, and database support. It's definitely a step up from the original Wix."

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Test results

Attributes

Notes

Rating

Pricing

Cheaper options available, but affordable

★★★★

Ease of use

Takes getting used to

★★★★

Templates

Portfolio-focussed templates

★★★★

A headshot of the journalist Tom May.
Tom May

"The ability to password-protect certain content means you can share work with clients you don't want a general audience to see, such as during a pitch process. You can also toggle your images from private to public."

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Test results

Attributes

Notes

Rating

Pricing

Expensive

★★★½

Ease of use

Intuitive at first, but gets complex

★★★½

Templates

Very utilitarian

★★★

Black and white photograph headshot of Creative Bloq contributor Daniel Schwarz
Paul Hatton

"Shopify is best for complex stores. It totally works right out of the box with a pre-built theme of your choosing, which is perfect if you want to scale and customise over time."

One.com

One.com

One.com's 2025 website builder offers a refreshingly simple approach for those tired of complex platforms. Despite lacking responsive design features, email marketing tools, and booking capabilities, it excels in user-friendliness and can be mastered quickly. The AI website builder provides an intuitive starting point, generating impressive sites through direct questions rather than vague prompts.

Read our 3.5-star review

Disclaimer

December 3rd, 2024: I added Shopify 2024 as a full entry as the best ecommerce website builder for photographers, using data and insights from Creative Bloq's full Shopify 2024 review. March 8, 2025: I added One.com to Also Tested based on the One.com 2025 review.

Tom May

Tom May is an award-winning journalist and editor specialising in design, photography and technology. Author of the Amazon #1 bestseller Great TED Talks: Creativity, published by Pavilion Books, Tom was previously editor of Professional Photography magazine, associate editor at Creative Bloq, and deputy editor at net magazine. Today, he is a regular contributor to Creative Bloq and its sister sites Digital Camera World, T3.com and Tech Radar. He also writes for Creative Boom and works on content marketing projects. 

With contributions from