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‘It completely misunderstands what a brand is’: A branding expert weighs in on Jaguar’s controversial new look.
By Daniel John published
We talk to JKR’s Lee Rolston about the year’s most contentious rebrand.
The 12 best circular logos of all time
By Tom May last updated
Circular logo designs can have a powerful impact.
Tottenham Hotspur FC's nostalgic rebrand was a "labour of love"
By Natalie Fear published
Heritage design gets a flexible modern twist.
Coca-Cola's disastrous AI Christmas ad is the biggest branding blunder of the year
By Joe Foley last updated
So much for 'the real thing'.
The Jaguar rebrand is already the most divisive of 2024
By Daniel John published
Even Elon Musk is mocking the new look.
14 of the best sports logos of all time
By Tom May last updated
These famous sports logos represent the joy and passion of fans around the world.
League of Legends developer Riot Games unveils punchy new brand evolution
By Natalie Fear published
It’s a fresh design system “infused with references".
Jaguar knows its bold new logo won't please everyone
By Daniel John published
The sports car brand says it's "not afraid to polarise."
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