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‘It completely misunderstands what a brand is’: A branding expert weighs in on Jaguar’s controversial new look.
By Daniel John published
We talk to JKR’s Lee Rolston about the year’s most contentious rebrand.
The 12 best circular logos of all time
By Tom May last updated
Circular logo designs can have a powerful impact.
Tottenham Hotspur FC's nostalgic rebrand was a "labour of love"
By Natalie Fear published
Heritage design gets a flexible modern twist.
Coca-Cola's disastrous AI Christmas ad is the biggest branding blunder of the year
By Joe Foley last updated
So much for 'the real thing'.
Adobe's huge Black Friday deal means now's the time to sign up to Creative Cloud
By Joe Foley last updated
Save 50% in this year's best Adobe deal to get Photoshop, Premiere Pro and more.
I’m impressed by eBay’s new human-centred UI design
By Natalie Fear published
It's a well-overdue glow-up.
The Jaguar rebrand is already the most divisive of 2024
By Daniel John published
Even Elon Musk is mocking the new look.
14 of the best sports logos of all time
By Tom May last updated
These famous sports logos represent the joy and passion of fans around the world.
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