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Virgin Active new campaign

Virgin's empowering billboard ads are a refreshing take on grindset fitness

By Natalie Fear published

The brand is ditching toxic health tropes.

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KitKat ad urging fans to "Have a break from A.I. Politeness"

KitKat wants you to be ruder to AI

By Natalie Fear published

But there's a good reason behind it.

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Crushed Red Bull can in a person's hands

What we can learn from Red Bull’s legendary empty can campaign

By Natalie Fear published

Urban myth or not, it’s a brilliant tactic.

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Friend AI billboard vandalised by NYC commuters.

These provocative AI billboards were designed to be hated

By Natalie Fear published

I’m tired of rage-bait marketing

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close up of 4 finger KitKat

KitKat comes for Apple in cheeky iPhone 17 parody ad

By Natalie Fear published

Feast your eyes on the "Four Finger Pro”.

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ChatGPT ads

Tired of soulless tech branding? Try OpenAI's new ads

By Natalie Fear published

It's the perfect cure to AI slop fatigue.

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Are Christmas ads doomed this year?

By Becci Nadin published

It's not all gloom, says this advertising pro.

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Still from Anthropic's 'Keep Thinking' Claude campaign

Claude’s new ad is a refreshing take on AI branding

By Natalie Fear published

I love the human-centred approach.

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Mickey Mouse

Law firm sues Disney over Steamboat Willie ad

By Natalie Fear published

They want to settle the details of the public domain.

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Smash advert that reads "We are Smash. We Transfer. No BS

WeTransfer gets smashed in rival's provocative ads

By Natalie Fear published

Smash’s unapologetic brand beef is commendable.

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