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Ikea Brighton ad

Ikea’s new ads feature a fowl surprise

By Natalie Fear published

The brand celebrates its new store in Brighton.

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Swatch ad

I’m astounded this 'racist' Swatch ad got approved

By Natalie Fear published

It’s 2025, do better.

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Depop ad

I feel a spiritual connection to Depop's new ads

By Natalie Fear published

The Depopamine in real.

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Skechers ad

Skechers just can't quit making crappy AI ads

By Natalie Fear published

Can we try to make them a little less... sketchy?

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Beyonce Levi ad vs Sydney Sweeney

Beyoncé versus Sydney Sweeney: two denim ads, one dangerous divide in brand storytelling

By Ian Dean published

Only one got Gen Z right.

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Donald Trump and Sydney Sweeney

Donald Trump's response to Sydney Sweeney's controversial jeans ad is a literary masterpiece

By Daniel John published

It deserves a close textual analysis.

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Sydney Sweeney in an American Eagle ad

American Eagle's ridiculous response to its Sydney Sweeney ad backlash raises eyebrows

By Daniel John published

“How dare you call out the obvious double-entendre we made?”

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Ralph Lauren Oak Bluffs campaign

Brands clap back at Sydney Sweeney’s sleazy American Eagle ad

By Natalie Fear published

This is how you do patriotic branding.

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TD Bank ads

Bank “steals” famous logos in genius ad campaign

By Natalie Fear published

It’s minimalist marketing done right.

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American Eagle ad, a woman and the USA flag

Sydney Sweeney’s heated American Eagle row says a lot about Gen Z

By Ian Dean published

Why Gen Z is rejecting traditional Americana, and what it means for brands trying to connect.

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