Under Armour sues Hotsuit for 'copycat' logo... but are they really that similar?

Under Armour has accused fellow sportswear company, Hotsuit, of trademark infringement. According to Under Armour, weight-loss and sauna suit brand Hotsuit is selling too-similar clothing stamped with a logo that's a copycat of the trademark UA design.

The lawsuit claims that the design "has already caused confusion and gives Defendant an unfair boost in the marketplace at the expense of both Under Armour and consumers". Under Armour is seeking a jury trial and an injunction that will order Hotsuit to stop using the logo. 

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Georgia Coggan
Editor

Georgia has worked on Creative Bloq since 2018, and has been the site's Editor since 2022. With a specialism in branding and design, Georgia is also Programme Director of CB's award scheme – the Brand Impact Awards. As well as immersing herself with the industry through attending events like Adobe Max and the D&AD Awards and steering the site's content streams, Georgia has an eye on new commercial opportunities and ensuring they reflect the needs and interests of creatives.