Instagram removes Like counts across more accounts

Instagram
(Image credit: Instagram)

Instagram is hiding Like counts in a trial that's now being rolled out globally. The experiment started out quietly, with selected users in seven countries including Canada and Ireland no longer seeing Like counts. But it has now been expanded to include accounts across the world. 

In a bid to provide a less stressful experience for users of the social media platform, the Likes on other people's posts will be hidden – but you'll still be able to see your own Likes. This is a move that's being met with some passionate feedback, especially from influencers and artists who use Instagram to boost their profiles and generate income (we bet they know all the hacks, like how to customise their bio with Instagram fonts and how to activate Instagram's dark mode).

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Georgia Coggan
Editor

Georgia has worked on Creative Bloq since 2018, and has been the site's Editor since 2022. With a specialism in branding and design, Georgia is also Programme Director of CB's award scheme – the Brand Impact Awards. As well as immersing herself with the industry through attending events like Adobe Max and the D&AD Awards and steering the site's content streams, Georgia has an eye on new commercial opportunities and ensuring they reflect the needs and interests of creatives.