Early Apple Black Friday deals: the top offers so far on iPads, MacBooks, Apple Watches and more
We know it's early – but we've started tracking the best Black Friday Apple deals on popular tech.
1. Retailers
2. MacBook deals: US
4. iPad deals: US
5. Apple Watch, AirPods: US
6. MacBook deals: UK
7. iPad deals: UK
8. Apple Watch, AirPods: UK
9. FAQS
Prime Day is just about over so we're looking ahead to the Apple Black Friday deals. By starting tracking prices and deals now we can ensure we are well placed to cut through the noise and give you genuine advice around whether a deal is worth it or not.
We know from experience that Black Friday can be a little deceptive with its deals. Though we expect record-low prices on most products, including the MacBook Pro M3 models and the iPad Pro M4 series, we are always cautious with tracking – and are sure to notice if a deal isn't quite as good as it seems. We provide expert analysis of price history and product specs to help you decide if a deal is decent, and not forgetting our price comparison widgets, rounding up the best deals on this page.
See the deals that are currently on offer below – and be sure to keep coming back to check on how things are going.
Apple Black Friday Retailers
Apple Black Friday retailers in the US
- Amazon: Including AirPods Max for 28% off
- B&H Photo: Save $100s on MacBooks
- Best Buy: Some discounts across ranges
- Walmart: AirPods now just $89
- Adorama: Save $100 on the MacBook Air 13.6 (2022, M2)
- Apple: Special discounts for students
Apple Black Friday retailers in the UK
- Amazon: Up to 21% off Apple tech
- Very: The best place for iPhone deals
- Currys: Excellent deals on iPads
- Laptops Direct: Big savings on Apple laptops
- Apple: Students can bag £120 gift card with Mac or iPad purchases
Apple Black Friday US Mac deals
$1,599 $1,286.01 at Amazon
Save $312.99: Some might raise eyebrows at the fact that this base model has only 8GB RAM, but Apple says 8GB on a MacBook is more efficient than 8GB on a Windows laptop.
Price check: Apple $1,599 | B&H Photo $1,449
MacBook Air 15 M3 (2024): $1,299 $1,049 at Best Buy
Save $250: The 15-inch MacBook Air M3 (2024) was only released in March, and this is the lowest price we've seen it so we recommend grabbing this deal while you can. It replaces the MacBook Air 15 M2 model, released in 2023.
Price check: Amazon: $1,099
MacBook Air 13 M2 (2022): $999 $749 at Best Buy
Save $250: The 13-inch MacBook Air M2 (2022) provided a boost in performance and a redesign for what was already an almost perfect compact, lightweight laptop. It has a slightly larger, brighter screen than the 2021 M1 model but actually weighs less. It's also more powerful thanks to the M2 chip.
Price check: Amazon: $749
Apple Black Friday US iPad deals
iPad 10th Gen (10.9-inch, WiFi, 64GB): $349 $299 at Amazon
Save $50: We were confused by this iPad initially, but when we tried it out, we found it actually offered a nice step up from the 9th-generation model for light creative work. This Black Friday deal is the best price on record, beating the previous low of $349 last Black Friday.
Price check: B&H Photo: $319
iPad (10.2inch, 2021): $329 $199 at Amazon
Save $130: This is the lowest we've seen this 9th-gen 2021 iPad. This remains a solid tablet for browsing, entertainment and light work although it has been superseded by the 10th gen.
Price check: B&H Photo: $329
iPad Air 5th gen (M1, 2022): $599 $385.60 (renewed) at Amazon
Save $213.40: With Apple's own M1 chip, this iPad is significantly more powerful than the standard model, and it's better for drawing since it supports the Apple Pencil 2. This is an excellent deal if you don't mind refurbished Apple tech, from Amazon's renewed store.
Price check: Walmart: $399 (Out of stock)
Apple Black Friday US Apple Watch, AirPods and more
Apple Watch Series 9 (GPS, 41mm): $429 $329 at Amazon
Save $100: The latest Apple Watch Series 10 has just been released, so it's no surprise that the Series 9 has taken a price cut. $100 off is a pretty big saving and is more than we usually see discounted on Apple Watches in their first 12 months.
Price check: Best Buy $339.99
Apple Pencil 2: $129 $79.99 at Amazon
Save $49.01: We've tested plenty of iPad styluses, and the Apple Pencil 2 is a top choice if you want to use an iPad Pro, Air or mini for digital art. Last Black Friday, we saw the 2nd-generation pencil sell for $89 on Amazon, so this is an all-time low (probably because the Apple Pencil Pro is now out).
Price check: Best Buy: $129 | B&H Photo $129
Apple Pencil Pro: $129 $96 at Walmart
Save $31: A record deal on the newest of Apple's styluses, and the one that's perfect for creative pros. With a slew of updated features like haptic feedback, gestures to control actions and access tools. It's also much more precise with improved tilt and pressure sensitivity, and has hover functionality. This Pencil is compatible with iPad Pro M4 and M2, and iPad Air M2.
Price check: Amazon: $98
Apple AirPods Max: $549 $449 at B&H Photo
Save $80: This AirPods Max deal is fairly standard during Black Friday, but Apple's premium over-ear headphones never seem to get much cheaper!. All the same, they offer excellent active noise cancellation and superb sound.
Price check: Walmart: $499
Apple Black Friday UK Mac deals
£1,299 £1,159.97 at Amazon
Save £139: We love the 15-inch MacBook Air M3 (2024) for its stunning screen and lightweight feel. It was only released in March this year, and is already seeing some worthy discounts, so we'll be keeping close tabs on this as we approach Black Friday. Want the bigger Ram/memory model? The 512GB option is discounted to £1,699 £1,539 at Amazon too.
Price check: John Lewis: £1,174.97
Apple Black Friday UK iPad deals
iPad (10th gen, 2022): £349 £324.97 at Amazon
Save £24.03: This might not be the biggest saving, but it's still a great price for a sleek Apple tablet for general productivity, which was released just a couple of years ago.
Price check: Currys £349
Apple Black Friday UK Apple Watch, AirPods and more
Apple Pencil 2: £129 £119 at Currys
Save £10: This is far from the lowest price ever on the Apple Pencil 2 in the UK (it was £89 last year) but this is still a great chance to snap up a tool for digital art and note-taking if you have an iPad Pro, Air or mini.
Price check: Amazon: £129
Apple Black Friday: What you need to know
When do Apple Black Friday deals start and end?
Black Friday is on Friday November 29 this year, but most retailers start their Apple Black Friday 2024 discounts at least a week early. The best deals usually conclude on the Monday after Black Friday, which is known as Cyber Monday. This falls on Monday, 2 December this year.
Does Apple do Black Friday deals?
In short: no. While Apple is happy to let third-party retailers discount its gear, you won't find any direct Apple Black Friday or Cyber Monday deals at the Apple Store. Instead, it usually offers Apple Black Friday gift cards that can be redeemed against later purchases.
The maximum Apple Black Friday gift card you can claim is worth $250 / £250, but you'll need to buy one of its more expensive products to qualify for that. Generally, they're not such a great deal considering that we're seeing some direct savings that are worth as much the gift card, but the official Apple Black Friday offer can sometimes work in your favour if you know you're definitely going to want to buy another Apple product down the line.
How to get the best Apple Black Friday deals
Huge Apple Black Friday discounts are usually on older kit, or products released earlier in the year. Apple kit tends to hold its value very well, and though more serious savings have been spotted from time to time, we're not usually talking about massive discounts. But if you want to pay a little bit less than the full retail price for some new Apple gear, then Black Friday's your best opportunity.
To get the best Black Friday Apple deal, decide in advance what hardware you're after and how much you want to spend. For the best deals without having to trawl through retailers, stick with us. We'll be updating this page with direct links to all of the best Apple Black Friday deals for 2024 as and when they go live.
There have already been some record-low prices on the MacBook Pro and Air M2 ranges, but even savings on the new MacBook M3 which was only released this month this month. We're also seeing some good prices on iPads and solid if predictable savings on AirPods and Apple Watch.
How do I know if a deal is good?
With so many retailers pushing Apple Black Friday deals, it can be hard to pinpoint which are the best discounts, and what really is considered a good deal. You have to be careful during these big retail events and ensure that sellers haven't just hiked up the retail price to make it seem like a discount.
That's where we come in: we use price comparison tools to track price history, and compare the current prices across different retailers. During Black Friday these will fluctuate so we'll be regularly checking and updating. And we will link you directly to savings so you know the offer is the real deal.
It never hurts to know the current RRP of each model – our iPad generations article, Apple Watch generations post and Apple Pencil prices guides will help with this.
How do we choose the deals to include in this guide to Apple Black Friday deals
We've been reviewing Apple products and tracking their prices for over a decade, so we're clued up on which Apple products are worth investing in and how much they cost. To select the deals to include in this round up, we track the prices of Apple gear that we have reviewed and tested, comparing prices across all major retailers in the US and UK. We usually only highlight a deal that represents at least 5 per cent off Apple's own retail price.
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Beren has worked on creative titles at Future Publishing for over 13 years. Cutting his teeth as Staff Writer on the digital art magazine ImagineFX, he moved on to edit several creative titles, and is currently the Ecommerce Editor on the most effective creative website in the world. When he's not testing and reviewing the best ergonomic office chairs, phones, laptops, TVs, monitors and various types of storage, he can be found finding and comparing the best deals on the tech that creatives value the most.
- Beth NichollsEcommerce Writer
