11 uber-cool branding schemes for very boring industries

In the world of branding, some companies' are so strong they don't even need a logo, while others need, let's say, a little imaginative thinking. But why should all the cool branding work go to the coffee shops, clothing lines and craft beer companies? Who says the lawyer can't have the best business cards? And what's wrong with referencing a rebel Dutch designer when rebranding a company that cuts metal?

We spoke to studios around the world to find out how they created cool branding schemes for industries that don't naturally set people's pulses a-racing: from cement and flooring to a mortgages and an organisation specialising in perioperative medicine (nope, we didn't know what that was either). 

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Freelance writer

Gary Evans is a freelance journalist and travel writer. He is a former staff writer for Creative Bloq, ImagineFX, 3D World, and other Future Plc titles.