Choosing the best graphic design software can make all the difference, speeding up complex or time-consuming tasks and expanding creative possibilities. The field of graphic design is now so broad, from logos and posters to digital assets, that many designers now need more than one program, and there's no shortage of contenders.
We've been testing and reviewing creative software for more than a decade, so we've seen how programs have advanced, most recently with the addition of AI-powered features. Based on that knowledge and experience, we've drawn up the list below of the best graphic design software today, ranging from industry-standard tools like Adobe Illustrator to newer competitors, free graphic design software and programs for more specific niches.
We'll start with our top six picks, but you scroll down further for more options divided into vector graphics programs, image editing, 3D and data visualisation. If you're looking something in a different specialist area, see our guides to the best digital art software and the best video editing apps.
Quick list
Vector editor
Illustrator remains the industry-standard graphic design software for creating and editing vectors, from logos to illustrations. Regular updates have kept it ahead of rivals with clever AI tools like text-to-pattern and text-to-vector generation.
Image editor
Photoshop continues to dominate the profession when it comes to image editing for raster graphics, now thanks to impressive AI features like Generative Fill and Expand, which can save masses of time.
Subscription-free
If you're put off by Illustrator's subscription, we think this is the best alternative with a one-off cost. It doesn't match all of Adobe's most advanced tools, but it's versatile and can handle complex documents with lots of layer groups and objects.
3D software
We think Autodesk Maya is the best graphic design software for 3D work. it's used across the industry, right up to top studios like Pixar or Framestore, as it covers pretty much the entire 3D workflow.
For social
If your graphic design requirements are limited to social media posts, you might find everything you need in Adobe Express, which is packed with AI tools, free assets and even a basic video editor.
UI design
Figma is hugely popular for UI design because of its collaborative approach, which makes it easy for teams to work on a project simultaneously.
The best graphic design software in full
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The best vector software
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If you want the best graphic design software for vector drawing and editing, then really you'll want Adobe Illustrator. We'd love to be able to say that there's a cheaper alternative without a subscription, but even in 2024 regular updates continue to keep Illustrator ahead of the growing competition in terms of features and tools, ensuring it remains the industry-standard software. Basically, if you're working for anyone other than yourself, this is the graphic design program you'll probably be expected to use for vector design work.
Illustrator allows you to create everything from illustrations to logos with a lot of creative freedom. It also has a lot of useful features and shortcuts to help speed up your workflow. The learning curve is fairly steep initially, but we think that once you know your way around the program, it offers a pleasant interface to use. We continue to be impressed with the latest updates Adobe has made, including powerful Firefly AI-driven tools like text-to-vector, text-to-pattern and Generative Shape Fill, which can save so much time.
The latest update to Illustrator also added an improved workflow for creating mockups, allowing us to easily place designs on whatever object we might wish, while the enhanced Retype tool can match fonts even without a GPU.
The only downside we can see really is that Illustrator is only available via a monthly subscription, either alone or as part of Adobe's Creative Cloud Suite, which includes Photoshop, InDesign and more. This has its advantages in that you automatically get the latest updates, but it does makes Illustrator a lot more expensive than other programs in the long term. It's best to sign up when there's an offer to at least get a discount for your first year. There's also a discount for students. See our full hands-on Adobe Illustrator 2024 review for more details, and see our guide to how to download Adobe Illustrator.
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If you're put off by the hefty monthly or annual cost of Adobe's subscription model, there are now some serious alternatives as the best graphic design software for vector design. The most notable contender is Serif's Affinity Designer. Available for a one-off payment, Affinity Designer comes closest out of all the software we've tried in matching the breadth of Illustrator's feature set.
In fact, Affinity Designer even offers some tools you don't get on Illustrator, such as infinite redos and one million per cent-plus zoom, and we found that it tends to run faster than Adobe illustrator too. It can handle both Illustrator AI and Photoshop PSD files, so you don't have to worry about compatibility if colleagues or clients work with Adobe's software. But the best part, of course, is that you only have to make a one-time payment, and a fairly reasonable one at that. There are no subscription fees, but you still get software updates when they're released, making it a lot more affordable in the long term, or even medium term.
See our full Affinity Designer review for more details.
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If you're looking for the best graphic design software specifically for UI design, prototyping and/or making icons, then you might want to consider Figma. It can actually be used for vector work for things like logos, using the Pen and grid feature, and some might even find it easier than Illustrator for this, although it doesn't have anywhere near the range of tools of Illustrator and doesn't support CMYK colour for print.
But while it doesn't have the depth of software like Adobe Illustrator or Affinity Designer for general vector work, it comes into its own for UI design due to its excellent collaboration features, which allow whole teams to work through the process from ideation to handoff. There are tools like auto Layout for dynamic, flex-based layouts), and the software is available for Windows, macOS and in your browser.
Read our full Figma review for more details on the software.
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Once the market leader in vector design, CorelDRAW lost some of its popularity to Adobe Illustrator, but it still has legions of loyal fans and it continues to upgrade its offering to keep up with most of the features offered by competitors. It's now available in three formats: CorelDRAW Essentials for those who only need basic tools for occasional design needs, CorelDRAW Standard for enthusiasts and small businesses and the more complete CorelDRAW Graphics Suite for professional designers.
Just to make things more confusing, the latter is available either via a one-off payment or a subscription. But unlike some software with one-off fees, if you opt for the one-time payment options, you'll only get the 2024 version of the software and won't get future updates. The subscription model also includes a few extras like the iPad app and cloud sharing and storage.
It takes a while to get your head around the different options, but they do mean that CorelDRAW is now the most versatile graphic design software option, since you can choose the version that best meets your needs. It also now has a browser-based app as well as the Windows and Mac desktop software, giving you more flexibility.
There are plenty of new features in the latest edition too. CorelDRAW Graphics Suite 2024 has added compatibility with the AI app Vision FX. This plugin allows users to use text prompts to generate images. We'd recommend taking out the free trial to see how you find it. If you do opt for Corel, the good news is that there's no issue with importing and exporting AI, PSD and PDF files. See our full CorelDRAW review for a more detailed evaluation.
05. Corel Vector
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We think Corel Vector is the best vector software for those on a budget. Formerly called Gravit Designer, the browser-based app now requires a subscription (Gravit Designer had a free option), but the annual cost is cheaper than the full professional CorelDRAW Graphics Suite.
We like the clean and intuitive interface, and we've found that it can cope with a lot of design jobs, from icon design and prototyping to vector illustration and animation. You can export files as PDF, SVG or bitmap, and you access your work wherever you are – as long as you have an internet connection.
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Adobe Express used to be called Creative Cloud Express, and before that it was called Adobe Spark. Keeping up? Well the program itself has evolved just as much as the name as Adobe hones its response to new competition from the likes of Canva (see further down our list).
Available online and as a mobile app for both iOS and Android, Adobe Express aims to do a bit of everything, from AI image generation to logos, graphic design for social media posts and even video editing, at a level that's accessible for non-designers. Its strengths are several. Firstly, the most basic features are free, although you'll need to subscribe if you want all of the tools. Secondly, the broad range of tools included means that individuals or small businesses might be able to find everything they need in one place, avoiding the need for more complex or specialist software.
There's a wide range of editable templates and stock assets, which can be useful for users who don't have the time, skills or resources to develop more bespoke design but want to put a wide variety of options for putting text on backgrounds or images for social media posts. That said, the range of tools available in Adobe Express is limited, and it's not the software to choose if you're looking for the freedom to create bespoke designs. See our Adobe Creative Cloud Express review for more details.
07. SVG-Edit
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SVG-Edit is the best free graphic design software for quick vector jobs. The open-source browser-based app lets you edit and create SVG files using a standard vector toolset. There's nothing to download, as the software works straight in your web browser in an intuitive, if retro-looking interface. It doesn't have a big range of advanced tools, but then that's not the idea. For simple vectors, or even slightly more detailed ones, it'll do the job just fine. And best of all, it's genuinely completely free. The repository is on GitHub.
08. Inkscape
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Inkscape is another open-source SVG editor that boasts advanced features such as markers, cloned objects and alpha blending. Its interface is less sophisticated than Illustrator's, but it's still capable of producing quite sophisticated artwork – and it's free! Perhaps best of all, there's a good range of tutorials and an active community of users and developers.
Inkscape supports several colour modes, and it'll import Illustrator files too, as well as enable you to trace bitmap images. Just note that it does not currently support CMYK, which can seriously limit your options for printing.
09. Vectr
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Vectr is the best free vector design software for working collaboratively. Along with vector tools, filters, shadows and fonts, it includes a great set of live collaboration and synchronisation options. These make it easy to team up with colleagues or clients, so they can see what you're doing and provide feedback on your work.
10. VectorStyler
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VectorStyler is a relative newcomer among the best vector software. Initially available only for Mac, it's now available for Windows too. Its big selling point is a wide range of scalable vector brushes plus the inclusion of some of the tools that are missing in other alternatives to Adobe Illustrator, such as shape builder, a blend tool and pattern tool. It can open and import Illustrator files, and you can import AI brush collections as well as create vector brushes from artwork and dynamically link brush content to editable artwork.
We found the user interface to be very easy to understand, and tools like the warp options are very intuitive. However, while we found some of the unique filters and tools interesting, VectorStyler is twice the price of Affinity Designer, our top pick as the best non-subscription vector software. It does offer some of the tools that Affinity Designer lacks, so it's worth considering if you need them, but we find it's usually possible to find a workaround.
Another downside is that unlike Adobe Illustrator and Affinity Designer, you don't have that wider ecosystem that lets you switch quickly and easily between different apps (with Affinity you have that in Affinity Photo, Publisher and Designer). While VectorStyle can do a lot, it doesn't have the pixel tools that you get with Affinity and Photoshop. There's also no iPad app, a big advantage of Illustrator and Affinity Designer for graphic designers who work on the go or with a stylus.
11. Vecteezy
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Vecteezy is another in-browser vector editor. If offers a ton of free ready-made vectors that you can customise. However, to use the full feature set including the vector editor to build your own designs from scratch, you'll need a subscription, which started at a reasonable $3.60 a month at the time of writing. It's easy to use and has some nice features such as advanced transformations and keyboard shortcuts. See more about how it works in our guide to how to use Vecteezy.
12. SVGator
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For anyone looking to create SVG animations without needing to code, browser-based SVGator makes things super-easy. We found the user interface to be intuitive, making it very quick to get started. Whether you're animating logos or illustrations, the tools are all there to create basic but effective animations in a single light SVG file.
Again, being a browser-based platform, it has certain limitations. Obviously you need a stable internet connection, and the lack of CTRL Z support can be frustrating for undoing things. Simple animations work like a dream but anything more complex, like nesting shapes, repeating animations or moving multiple shapes can become a long-winded. You have to pay for the Pro version, but that should be worth it if you're doing a lot of small animations.
The best image editing and drawing software
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You probably don't need us to tell you that Adobe's Photoshop is the industry-standard software for image editing. The package has long been a household name and just as Illustrator remains the best graphic design software for vector work thanks to its regular updates, Photoshop continues to dominate in image editing. It can do a lot more than just image editing, too: everything from touching up photos to digital drawing and painting, 3D modelling and UX design. It's a fully featured package, and Adobe's been adding powerful AI tools under its Adobe Firefly and Sensei banners to allow you to do things like remove backgrounds in just a couple of clicks, and even generate new ones and fill in images with generative fill and expand features.
As with Illustrator, you'll need a subscription, but then if you're a working designer a subscription to Creative Cloud is almost a must, granting you access to Photoshop, Illustrator, InDesign and more. As with all Creative Cloud tools, you get regular updates for free. See our full Photoshop 2024 review for more details. For help understanding the different payment options, see our article on How to download Photoshop.
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Again, if you don't want the regular cost of a subscription, the best option comes from Serif's Affinity series. Affinity Photo is available for a very reasonable one-off payment for the desktop app, and a separate payment for the iPad app, and it offers a close match for most of Photoshop's features, it has all the photo retouching tools most people need, as well as advanced painting tools with a huge library of brushes. You can import and export PSD files and even smart objects. Users get updates for free, with the latest big revamp in 2023 (2.0) adding numerous new features.
See our full Affinity Photo review for more details.
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Both Photoshop and Affinity Photo are now available for the iPad. But if all you need is a set of drawing tools, without a bunch of design-related extras, Procreate's probably the best graphic design software for you. Procreate has a great reputation within the artist community, and for good reason. It offers lots of beautiful brushes and helpful tools, such as QuickShape, which give you perfect shapes every time, and StreamLine, for turning your rough strokes into smooth curves. You can even paint filters straight onto your canvas.
At a price that's even lower than Affinity Photo's, this is an essential iPad app. The iPhone version, Procreate Pocket, is well worth checking out too.
Check out our complete Procreate review.
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Even the best free graphic design software can't really come close to Photoshop's abilities. but, despite the offputting name, GIMP (GNU Image Manipulation Program) does a very good job. By default, the interface is kind of clunky, but it's easy to update it to a more Adobe-style feel. Either way, GIMP contains a lot of powerful design tools. You'll be able to work with all the popular file formats without trouble. And you'll find a very capable file manager built in, along similar lines to Adobe's Bridge. See our full GIMP review for more details.
17. Krita
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Krita is a free and open-source painting tool that's been around since 1999. It's popular in the VFX industry and with concept artists, illustrators, matte and texture artists. It's famous for its huge collection of brushes, as well as brush stabilisers for smoothing out shaky lines. And if you want to tweak things further, there are loads of plugins available, ranging from advanced filters to painting assistants for perspective work. When we reviewed Krita version 5.0 in 2022, we found that it's stability had been much approved and doesn't suck up resources like it could in the past. Also see our Krita tutorial.
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Canva is among the best free graphic design software for editing images. We found it makes it very easy to carry out quick changes such as cropping and resizing images, or adding filters, frames, text, and effects. You can do everything in the browser, or via a mobile app, and there are no restrictions on editing images with the free version; for example, no watermarks are applied.
Canva is also more than an image editor, it's fully fledged graphic design software featuring a colour palette tool, font combination picker, a photo collage maker, and more. There's even a dedicated infographic maker (see our guide to the best infographic makers for more options there). While it doesn't quite match all the abilities of Photoshop, Canva is pretty impressive for a free app. You can use it in the browser for the full experience, but most of its tools are also available for both Android and iOS.
The paid version, Canva Pro, also has some interesting features. When we reviewed it, we liked Canva Pro’s Brand Kit, which could be a useful feature to help small companies stay on-brand across their designs, allowing you to set pre-set brand fonts, logos, colours and pre-designed templates. We also found the resize and the background remover tools very easy to use, and perfect for those with little experience of using design software. See our full Canva review for more details.
19. RawTherapee
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RawTherapee is free, open-source software that makes it easy to fix your photos. It's not fully fledged image editing software, but you can use it to correct distortion, boost colours, recover details and much more. It can also speed up your workflow by allowing you to batch process images. You can also send images to other software, such as GIMP (number 16 above).
20. Pixlr
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Pixlr is a suite of apps that work in the browser or via iOS and Android apps. You don't have to sign up to use them, and you can get going straight away, but you're limited to only three daily saves unless you sign up.
Pixlr Express is a quick-and-easy AI photo editing tool proving one-click edits and artistic effects. Pixlr E is a more substantial image editing app with more complete tools, and Pixlr BG is an AI-powered tool designed to remove the backgrounds from photos. There's also now Pixlr Designer which provides templates for animated images. It's taken on some of the Canva and Adobe Express approach here, focusing on quick options for people looking to make social media posts.
21. Paint.NET
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Paint.NET started out as an updated version of the Paint app included with early versions of Windows. And that may not fill you with hope, it's actually pretty capable. It's easy to use, for one, and there's a range of effects available, allowing you to easily create fake perspective, blend and push pixels around the canvas, tile and repeat selections, and more.
22. Sumo Paint
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Sumo Paint is a browser-based image editor, with all the standard features you'd expect from a desktop tool. These include brushes, pencils, shapes, text, cloning and gradients, accessible from a floating toolbar. A Pro version is available for a monthly sub, and Sumo also offers other online tools, including a photo editor and a 3D editor.
The best 3D software
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Autodesk Maya is the best graphic design software for 3D work, and is commonly used across the industry, right up to top studios like Pixar or Framestore. It contains huge range of tools and features covering pretty much the entire 3D workflow, from modelling through to rendering and animation. Be warned, though, the price and the time it'll take you to learn will be off-putting to anyone who's not well-versed in 3D. However, if you're a student or educator, you can sign up for free educational access to the Autodesk range. See our full Maya 2024 review.
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Looking for the best graphic design software for 3D, but want something easier to learn than Autodesk Maya? Maxon's Cinema 4D is worth investigating. It's relatively easy to get to grips with, with a huge and supportive community as well as loads of tutorials and a dedicated training site.
The software features volumetric modelling tools that make it easier to get impressive results when you're starting out, as well as a full-featured parametric modelling toolset and the ability to extend its functionality with plugins. It plays nicely with many Adobe tools, most strikingly After Effects. And as its maker Maxon is in the process of acquiring Zbrush, we expect there'll be some nice integrations there soon, too.
Like all good 3D software, Cinema 4D is expensive, but there's a 14-day trial version as well as a free education version for students and teachers. Read our full Cinema 4D review and see our selection of Cinema 4D tutorials for more details.
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Another industry standard tool, 3ds Max is a Windows-only app with a powerful set of features. Easier to learn than Maya, but no less capable, it features modelling, fluid simulation, hair and fur, and pretty much everything you need for character rigging and animation. There's a 30-day trial version available, and you can use the software for free if you're in education. Read our full 3ds Max review and read our selection of 3ds Max tutorials for more details.
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Blender is hands-down the best free graphic design software for 3D work. Free and open source, it's a full 3D content creation suite with a hugely impressive stack of tools. Its makers are constantly working on its development, and you can pretty much do anything 3D related with this software, including modelling, texturing, animation, rendering and compositing. Although it's not widely used at the top level of the industry, a number of major films have been made with it, including Netflix's Next Gen. For more details, read our full Blender review and our collection of Blender tutorials.
27. SketchUp Free
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Getting started in 3D can be quite the learning curve. SketchUp Free provides a friendly and gentle introduction. This free software starts you off by simply drawing lines and shapes, which you can then push and pull around to turn into 3D forms. For extra inspiration, you can search the SketchUp 3D Warehouse's huge library of models and download them for free.
28. Daz Studio
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Daz Studio is a 3D figure customisation, posing and animation tool that enables artists of all skill levels to create digital art using virtual people, animals, props, vehicles, accessories and environments. It allows you to create custom 3D characters and avatars, design virtual environments, produce graphic design elements and much more – making it one of the best graphic design software choices out there.
29. Hexagon
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Here's another great choice for anyone new to 3D. Hexagon is free modelling software from Daz 3D that includes a range of powerful tools, including Daz Studio 3D Bridge, sculpted primitives, freehand modelling brushes, micro-displacement modelling tools, comprehensive UV-mapping modules, advanced 3D paint, and instant ambient occlusion. Use it alongside Daz Studio for a complete 3D suite.
30. ZBrushCoreMini
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If you want to get a feel for digital sculpting, Pixologic's ZBrushCoreMini is a fantastic starting point. If you're a 3D pro, meanwhile, you'll find it a quick and easy tool for banging out concepts. ZBrushCoreMini is based on Pixologic's ZBrush, the most widely-used digital sculpting application in today's market. So, when you're ready to move on to the next level, skills learned here can be directly translated into ZBrush. Note that this 3D software is free for non-commercial use only.
31. Houdini Apprentice
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Houdini is a professional VFX and 3D animation tool that's popular across the media industry. It's very expensive piece of software, but you can get Apprentice version for free. The only drawback is that it's purely for learning purposes, so you can't use what you create for commercial purposes.
32. SculptGL
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Want to try some digital sculpting right now without having to download anything? Stéphane Ginier's SculptGL runs right in the browser; although there's also a downloadable version and a Chrome app. And it provides you with plenty of sculpting tools as well as PBR vertex painting and alpha texture support.
SculptGL supports multi-resolution sculpting and is capable of voxel remeshing and dynamic retopology. And it'll import and export OBJ, PLY and STL files. There are more powerful free 3D tools to be had, but as a free app, SculptGL is well worth having to hand.
The best data visualisation software
33. Genially
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Looking for the best graphic design software for data visualisation? Genially makes it pretty easy to create everything from infographics to quizzes and presentations and even interactive games. It enables you to create a wide range of engaging, visually-appealing and delightfully shareable content quickly and easily.
There's a free version to get you started, with plenty of free templates and resources, but your designs will be watermarked. To remove this, and enjoy advanced features such as offline viewing, you'll need to move to a paid plan.
34. Infogram
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Infogram is a useful free tool for creating graphs, charts and maps, with the added bonus of adding images and videos if you want to create engaging infographics. You can arrange your data in a simple spreadsheet that you can then edit to see the results in real time. And when you're satisfied with the result you can publish it to the Infogram website to embed it on your own site, or share via social media. Also see our guide to the best infographic maker.
How to choose the best graphic design software
Finding the ideal graphic design software for you means considering a range of factors. The first is what you actually want it to do. Assess the specific design tasks you'll be undertaking, such as illustration, photo editing, or layout design, and opt for software that excels in those areas.
Secondly, think about your skill level, as some programs are more user-friendly for beginners, while others offer advanced features for seasoned professionals that newbies may be hopelessly confused by. Take into account the learning curve and available support resources, including tutorials and community forums.
A third factor is your operating system and hardware. Some graphic design software is limited to either Windows, macOS, iOS or Android, so always check this before you decide. Finally, software can be expensive, so it's worth exploring free trial versions before committing to a purchase to ensure it aligns with your workflow and preferences.
How we test the best graphic design software
Our experts test graphic design software in a way that's both comprehensive and mimics real-world use. Firstly, we assess the user interface for intuitiveness and efficiency, considering how easy it will be for both beginners and advanced users to pick up.
We'll then put functionality and feature sets to the test across common design tasks like illustration, photo editing, and layout design, to ensure it actually works in practice and delivers what it promises. We'll also pay attention to compatibility with various operating systems and hardware configurations; performance, including speed and responsiveness; and the availability of support resources, such as tutorials and customer service.
FAQs
What software do graphic designers use?
For most working graphic designers, Adobe’s Creative Cloud suite of apps is the standard choice. Its main tools for graphic design are Photoshop (raster image editing), Illustrator (vector image editing), InDesign (desktop publishing) and After Effects (motion design). You can subscribe to the Creative Cloud suite as a whole, or take out a single-app subscription. Either way, you'll also get the Behance portfolio service and access to Adobe Fonts. See our guide to getting a Creative Cloud discount to make sure you find the best price.
For graphic designers on a budget, Affinity's suite of apps provide a close approximation to Adobe's tools, namely Affinity Photo (which rivals Photoshop), Affinity Designer (which rivals Illustator) and Affinity Publisher (which rivals InDesign). There is no equivalent, however, to After Effects.
What's the best graphic design software for beginners?
If you're new to graphic design, there are a number of apps that allow you to get started for free. One of our top recommendations is Canva, a lightweight app for making quick designs in your browser. You don’t need to download anything, and you don’t have to pay either, unless you want to unlock advanced features and extra resources.
While you learn graphic design theory, Canva will allow you to put it into practice. Once you've reached a certain level of expertise, you'll then naturally gravitate towards one of the paid apps on our list to get more sophisticated tools.
Is the best free graphic design software any good?
Logically, most of the best graphic design software has a cost since developing and updating the programs requires investment. If you're working as a professional designer, or hoping to, then you'll almost certainly want to invest in the best graphic design software overall.
That doesn't necessarily mean you need to subscribe to Adobe's Creative Cloud since there are now many competitive subscription-free alternatives, but you're likely to find that agencies and even direct clients may expect you to use Illustrator and Photoshop (some may even have a preference for other software).
However, the best free graphic design software is worth considering if you're just starting out or only need to create occasional design work for personal projects. There are completely free open-source programs like the free vector software SVG Edit and Inkscape and the image-editing software GIMP that may offer you everything you need depending on your requirements. Their interfaces may look a little more rustic but they do the job for a lot of creative tasks.
What computer do I need to run graphic design software
When it comes to system requirements, it should be possible to run most software for static graphic design on most modern laptops as long as the corresponding operating system is supported. We would recommend ensuring your device has at least 8GB of RAM, and 16GB would be more ideal for the smoothest experience if you work with lots of layers with more fully-featured software like Illustrator or Photoshop.
Software for motion design and 3D design can be more demanding, and in some cases you may require a device with a dedicated GPU for the best experience. For recommendations in terms of hardware, see our pick of the best laptops for graphic design. We also have a guide to the best graphics cards for video editing.
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Joe is a regular freelance journalist and editor at Creative Bloq. He writes news, features and buying guides and keeps track of the best equipment and software for creatives, from video editing programs to monitors and accessories. A veteran news writer and photographer, he now works as a project manager at the London and Buenos Aires-based design, production and branding agency Hermana Creatives. There he manages a team of designers, photographers and video editors who specialise in producing visual content and design assets for the hospitality sector. He also dances Argentine tango.