How to create a cute mascot audiences will love

A couple of weeks ago, we told you about how Sydney agency Re created a new brand identity for Australia's second biggest telecomms company, Optus. Part of that rebrand involved the idea of a character to help customers.

The aim behind the new character was a friendlier approach, with greater support and understanding - and a little bit of cheekiness too. Here's how Re did it, from start to finish...

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The Creative Bloq team is made up of a group of design fans, and has changed and evolved since Creative Bloq began back in 2012. The current website team consists of eight full-time members of staff: Editor Georgia Coggan, Deputy Editor Rosie Hilder, Ecommerce Editor Beren Neale, Senior News Editor Daniel Piper, Editor, Digital Art and 3D Ian Dean, Tech Reviews Editor Erlingur Einarsson, Ecommerce Writer Beth Nicholls and Staff Writer Natalie Fear, as well as a roster of freelancers from around the world. The ImagineFX magazine team also pitch in, ensuring that content from leading digital art publication ImagineFX is represented on Creative Bloq.