How to create a cute mascot audiences will love

A couple of weeks ago, we told you about how Sydney agency Re created a new brand identity for Australia's second biggest telecomms company, Optus. Part of that rebrand involved the idea of a character to help customers.

The aim behind the new character was a friendlier approach, with greater support and understanding - and a little bit of cheekiness too. Here's how Re did it, from start to finish...

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